Every business with a website (which should be all businesses by now, really ) needs to be thinking about search engine optimization . If you’re new to the concept, search engine optimization, usually shortened as SEO, describes any work a website owner or professional consultant undertakes to increase a website’s ranking in the search engines. Think about your own online habits. When you turn to Google looking for something, how often do you click to the second page to see the results there? How often do you even look beyond the top two or three results on the page? Data shows about a third of people go for the first link, and click-through rates drop considerably from there down to only 2% for those at the bottom of page one. SEO is competitive and therefore complicated, but nonetheless it’s worth it for every business to understand as much as possible and do what they can to increase their visibility ...